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  • UK

Maximising Agency Value: Strategies for Balancing Growth, Purpose, and Exit Value

Event

Event Start Time: 08:30

Event End Time: 10:45

Join us in London on the 27th June from 8.30 am till 10.45 am. Over breakfast our panel of experts will explore strategies to drive purposeful growth, maximize profitability, and increase ‘the multiple’ should the opportunity for a future liquidity event or exit arise.

During this thought-provoking panel session, you will:

  • Gain invaluable insights from Fleur Hicks, who successfully sold her consultancy, onefourzero, to Next 15. Drawing from her personal journey, Fleur will share how strategically integrating purpose with growth can make your agency more attractive to potential acquirers and ultimately contribute to a successful exit. Having built and successfully exited two businesses, Fleur is uniquely qualified to discuss the delicate balance between growth, purpose, and maximizing exit value.
  • Leading agency M&A deal maker, Bruce Green at Technology Holdings, will provide valuable perspectives on the current priorities of buyers in the market. He will delve into the strategic fusion of growth and purpose, elucidating why this dynamic combination serves as a compelling formula to attract top-tier acquirers.
  • As Managing Partner of Actus, Dan Egerton has helped the management teams of dozens of agencies navigate and overcome the many obstacles on their growth journeys. Dan will offer practical tips and techniques on developing and implementing effective strategies, systems, and processes that foster purposeful growth within your agency, empowering you to align your agency’s purpose with its growth objectives.
  • Get an insider’s view from Ben Rudman, Executive Director, MSQ, as he explains why combining growth and purpose is a winning formula for buyers.
  • Stephen Woodford, Chief Executive of the Advertising Association, and a founder of Ad Net Zero, brings an industry-wide perspective on the importance of decarbonising the production, distribution, and publication of advertising, emphasising our collective responsibility to make this the core of our growth model.

Plus you will get to meet a group of fantastic independent agency owners. Everyone walks away from our events with some great new contacts… and a head full of ideas!

Key Takeaways

1. Gain practical insights from industry experts on balancing growth, purpose, and exit value to maximize your agency’s potential.

2. Get an insider’s perspective on what buyers are currently seeking in the market and why the combination of growth and purpose is a winning formula.

3. Take away actionable tips and techniques for developing effective strategies, systems, and processes that foster purposeful growth within your agency.

4. Connect with a group of fantastic independent agency owners and expand your network.

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Speakers

Fleur Hicks

Former CEO, onefourzero

A successful serial entrepreneur, Fleur has grown and exited two consulting firms, most recently selling onefourzero to Next 15 in 2023. A past winner of European CEO of the Year, she now focuses on advising growth-stage firms that prioritize social value, serving as a consultant, advisor, and non-executive director. Fleur excels at leveraging purpose-driven strategies, advanced technology, and commercial acumen to accelerate business growth.

Bruce Green

Director, Technology Holdings

Bruce is a leading M&A deal maker, who brings over 10 years’ experience advising clients on their business exits. Bruce has worked on more than 30 sell-side processes and completed over 25 transactions, advising founders and business owners.

Dan Egerton

Managing Partner, Actus Consulting

Dan has a clear aim: to create more opportunities for his clients and increase their long-term value. Having advised over 100 companies across the Marketing Communications, and Technology sectors, he knows how to break down barriers to business growth and profitability.

Ben Rudman

Executive Director, MSQ

Ben is a strategic leader with a passion for building businesses. He began his career 25 years ago as the co-founder of the digital experience, product and transformation business MMT, which was acquired by the Be Heard Partnership in 2016. Having become COO of Be Heard in 2018, he led the sale of the company to MSQ Partners in 2020, where he is now an Executive Director. In his current role, Ben helps drive the direction of the newly enlarged MSQ, working with the management teams across the group and supporting their growth ambition.

Stephen Woodford

Chief Executive, Advertising Association

Stephen is a prominent figure in the advertising industry with extensive experience holding senior positions at various agencies, including WCRS, DDB, and Lowe Howard-Spink. As a strong advocate for the industry, he has worked to promote its positive impact on the UK economy and has been a vocal proponent of diversity and inclusion.

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