London, United Kingdom – Technology Holdings, a global investment bank with offices in the Americas, Europe and the Asia-Pacific, is pleased to announce that it has acted as the exclusive financial advisor to The Lumery, one of the largest independent marketing and technology consultancy in Australia with full stack technology capabilities, on its strategic sale to Accenture.
Founded in 2017 and headquartered in Melbourne, The Lumery brings to Accenture Song, complementary MarTech ecosystem relationships to help clients transform through technology for scale and mass customization. The Lumery provides industry and platform consulting services, including marketing advisory and planning, implementation across entire technology stacks, operational excellence and simplification to clients across consumer goods and services, financial services, public sector, retail and resources.
“The shareholders of The Lumery enlisted Technology Holdings as our advisor based on their reputation for understanding our unique space. From the outset, their digital transformation and digital marketing deal expertise, attention to detail, and access to the digital buyer landscape globally were critical. They provided the shareholders with much-needed support, critical guidance and sound advice which led to a successful agreement with our ideal strategic partner, Accenture Song,” said Rajan Kumar, CEO and Co-Founder of The Lumery.
“We are delighted with the outcome achieved for The Lumery and Accenture and wish Rajan, Simon and Alastair all the very best on the next leg of their journey. This is our 5th transaction in the ANZ region, and the combination of The Lumery and Accenture underscores the increased demand from enterprise customers for a complete suite of marketing and technology solutions, with the MarTech space now gaining increased traction with the changing needs of customers,” said Simon Croft, ACA, Associate Director, ANZ at Technology Holdings.
Vivek Subramanyam, Founder and CEO of Technology Holdings said, “We are excited to have closed this key deal with Accenture Song – our 6th Marketing Automation transaction and 40th Digital Transformation transaction. The transaction showcases Technology Holdings’ deep capabilities in the Digital Transformation and Digital Marketing landscape, with our expertise extending to every single segment of the space.”
Find out more about this transaction here.