London, United Kingdom – Technology Holdings, a global investment banking firm with offices in the Americas, Europe and the Asia-Pacific, is pleased to announce that it has acted as the exclusive financial advisor to Williams Commerce (WCL), a long-established and market-leading global eCommerce and marketplace agency headquartered in the UK, and Cloudfy, a SaaS B2B ecommerce platform providing seamless integration and specialised B2B capabilities for large global organisations, on its strategic sale to Brandwidth Group, the digital customer experience specialists owned by Next 15 Group.
Founded in 2010, with a team of 120 people, UK-based WCL helps grow brands online through Adobe Commerce, BigCommerce, Cloudfy, Shopify, Drupal, Microsoft Dynamics, digital experience design, performance marketing and enterprise software development. WCL and Cloudfy clients include Ping, Moet Hennessey, BMW, RNIB, Royal Botanical Gardens Kew, The National Gallery and UPS.
Rob Williams, WCL and Cloudfy CEO, said: “We’re incredibly excited to join the Brandwidth Group. Their goals and ethos are perfectly aligned with ours and the Brandwidth Group model enables us to retain the independent focus that’s helped us create the award-winning commerce experiences that we’re known for. Now, as part of a much larger global team we can offer complete digital customer experience capabilities to our clients at scale, on a world stage. That’s a compelling vision for our clients and for us, and we’re thrilled to be a part of it.”
Vivek Subramanyam, Founder and CEO of Technology Holdings said, “We are elated to have closed this key transaction in the digital commerce ecosystem for WCL and Cloudfy and to have delivered the perfect partner in Next 15 Group. WCL and Cloudfy’s capabilities and team are exceptional, and we wish them tremendous success in their partnership with Next 15 Group.”
Find out more about this transaction here.