CONSIDERING AN EXIT, RECAPITALIZATION OR GROWTH? - Receive a Customized Exit Readiness and Growth Strategy Report In Minutes

TH Global Capital advises PhoenixDX, a leading Low Code Product Engineering Company, on its strategic sale to Alan Allman Associates

Jan 2025
Has been acquired by

Low Code Product Engineering & AWS

View Transaction Details
TH Global Capital advises PhoenixDX, a leading Low Code Product Engineering Company, on its strategic sale to Alan Allman Associates
Seller PhoenixDX
Buyer Alan Allman Associates
Focus Sector Low Code Product Engineering & AWS
Date January 2025

TH Global Capital (formerly known as Technology Holdings) is pleased to announce that it has acted as the exclusive financial advisor to PhoenixDX on their strategic sale to Alan Allman Associates. PhoenixDX is a leading Australian low code product engineering company and leading OutSystems & AWS partner.

quote We originally chose TH Global Capital as our trusted deal advisor because of their extensive experience in the IT services and technology sector and we are incredibly fortunate to have done so. Their guidance and expertise throughout the process from start to end was invaluable, and their extensive global network helped find the perfect strategic partner for PhoenixDX. The team demonstrated professionalism and a well-thought-out strategy, remaining actively involved throughout the entire process—from creating compelling materials and facilitating buyer/investor meetings to managing due diligence and negotiations. Technology Holdings provided clear and consistent advice at every stage, guiding us through challenges and ensuring a smooth and successful transaction. We couldn’t have asked for a more dedicated and knowledgeable team.
Pedro Carrilho Managing Director & Founder, PhoenixDX
Juan Martin Director & Co-Founder, PhoenixDX

With approximately 80 highly skilled professionals, PhoenixDX is headquartered in Sydney, Australia, with offices in Melbourne, Brisbane, and the Philippines. PhoenixDX is one of Australia’s fastest-growing digital innovation companies, specializing in rapid application development. The company leverages cutting-edge technologies, modern methodologies, and highly skilled talent to deliver transformative digital solutions.

Established in 2016, PhoenixDX is a leading OutSystems & AWS partner in the ANZ region and holds over 210 OutSystems and AWS certifications and is home to 6 OutSystems MVPs, each with decades of experience. PhoenixDX’s clientele includes government organizations and ASX-listed companies, with solutions supporting critical services accessed by thousands of users daily.

With the acquisition of PhoenixDX, Alan Allman Associates will strengthen their digital product engineering capabilities and offer enhanced services to their clients. PhoenixDX’s unique expertise enhances Alan Allman Associates’ offerings in the APAC region. With this acquisition, Alan Allman Associates continues its global expansion, now extending its presence into Australia.

Pedro Carrilho, Managing Director and Founder of PhoenixDX, said, “We are proud to join the Alan Allman Associates ecosystem, which opens up exciting new opportunities for our team and customers. This partnership will consolidate our presence in Australia, accelerate our growth and expand our global reach, especially in the APAC region.”

Juan Martin, Director and Co-founder of PhoenixDX, added, “Our partnership with Alan Allman Associates, a group backed by a strong financial foundation, enables us to invest further in the creation of value-added modernization and innovation services to deliver a comprehensive offering to our customers.”

Vivek Subramanyam, Founder and CEO of TH Global Capital, noted “We are thrilled to announce this transaction in the ANZ region – our 12th product engineering transaction and 48th digital transformation transaction globally. The transaction showcases Technology Holdings’ strong capabilities, expertise in the Digital Transformation and Product Engineering landscape and our leadership position in the ANZ region. PhoenixDX is a fantastic business, and we wish the team much success in this strategic partnership with Alan Allman Associates.”

Stefan Zervides, Director at TH Global Capital, added, “We are delighted to have supported and advised PhoenixDX on this transaction. It has been fantastic working with Pedro, Juan, and their team, and we are excited about what they can do as part of the Alan Allman Associates family. Their team and capabilities are exceptional, and we are thrilled to have delivered the perfect strategic partnership with Alan Allman Associates. This represents our 9th transaction in the ANZ region and further demonstrates the strong interest we’re seeing from large global technology acquirers and investors in the ANZ region.”

Group 9
Transactions
Group 9
Jan 2025
Has been acquired by

Low Code Product Engineering & AWS

View Transaction Details
TH Global Capital advises PhoenixDX, a leading Low Code Product Engineering Company, on its strategic sale to Alan Allman Associates
Oct 2024
Has been acquired by

Salesforce Consulting

View Transaction Details
TH Global advises Cloobees, a Global Salesforce Summit Partner, on its strategic sale to Synechron
Oct 2024
Has been acquired by

Digital Engineering & Microsoft Consulting

View Transaction Details
TH Global Capital advises Chamonix IT, a leading Digital Engineering company, on its strategic sale to Synechron
Oct 2024
Has been acquired by

AI and Data Science

View Transaction Details
TH Global Capital advises Exposé, a leading AI and Data Science company, on its strategic sale to Synechron
Aug 2024
Has been acquired by

MedTech Product Design Consulting & Engineering

View Transaction Details
TH Global Capital advises Design + Industry, a leading MedTech Product Design and Engineering consultancy, on its strategic sale to Capgemini
Jul 2024
Has been acquired by

IT Outsourcing & BPO

View Transaction Details
TH Global Capital advises Decskill, a leading IT Outsourcing Specialist, on its strategic sale to Astek
Apr 2024
Has been acquired by

Digital Design & Innovation Consulting

View Transaction Details
TH Global Capital advises Magnetic, a full service design and innovation specialist, on its strategic sale to Newton
Apr 2024
Has been acquired by

Financial Services Management Consulting

View Transaction Details
TH Global Capital advises Axis Corporate, a leading financial services management consultancy, on its strategic sale to Accenture
Mar 2024
Has been acquired by

Marketing Automation

View Transaction Details
TH Global Capital advises The Lumery, a leading MarTech consultancy, on its strategic sale to Accenture
Feb 2024
Majority acquired by

Insurance Technology Services & IP

$66 Million
View Transaction Details
TH Global Capital advises InsurTech specialist Aggne, on the acquisition of a majority stake by Wipro for $66 Million
Dec 2023
Has been acquired by

Salesforce Consulting & IP

View Transaction Details
TH Global Capital advises ForeFront, a Salesforce Summit Partner, on its strategic sale to NEORIS
Nov 2023
Has been acquired by

ServiceNow Consulting & Managed Services

View Transaction Details
TH Global Capital advises ServiceNow Elite Partner Unifii on its strategic sale to Bain Capital backed Inetum
Nov 2023
Has been acquired by

Management Consulting & Digital Transformation

View Transaction Details
TH Global Capital advises Management Consulting led Digital Transformation Specialist, WINNING Consulting on its strategic sale to Alan Allman Associates
Nov 2023
Has been acquired by

Digital Transformation Agency

View Transaction Details
TH Global Capital advises Digital Transformation Agency, Cyber-Duck on its strategic sale to CACI
Oct 2023
Private Equity Buyout

B2B Marketing Services & Marketing Automation

View Transaction Details
TH Global Capital advises B2B Marketing & Marketing Automation Specialist, Quarry on its sale to private equity fund, RTC Partners
WhatsApp LinkedIn